We would be an asset management, led by innovation and knowledge, will endeavour to deliver unique products to investors and distributors, at reasonable cost. Rules Based investing : Pursuing active returns through Rules.
Our Investment philosophy will look to deliver superior returns while keeping risks under control.
The investment team will achieve the above objective with a three pronged approach, wherein:
Thereby, we are trying to reduce human biases to minimal levels and develop rules based methodologies to deliver active returns over and above the benchmark.
Eventually, a rule based investing methodology is expected to simplify investing for investors as well as distributors.
This process delivers "True to the label" portfolios with minimal human intervention on a day to day basis, devoid of human biases.
As a distributor and investor, one need not follow the fund manager's view and styles but just will have to manage risk by choosing optimal strategy amongst the various rules based portfolios.